Guitar Hero: How Activision Killed It

Guitar Hero: How Activision Killed It

The Guitar Hero franchise, seemingly unstoppably popular years ago, died rather unceremoniously in recent time. Activision themselves commented that "Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position", despite the fact that it was able to turn over 1 billion dollars in profit. More »

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The Wombats

The Wombats' new album offers you an indie-upbeat pop style music take on touching subjects. The music is energetic synth-heavy, perfect for dancing and relaxing. More »

Guitar Hero: How Activision Killed It

Guitar Hero: How Activision Killed It

The Guitar Hero franchise, seemingly unstoppably popular years ago, died rather unceremoniously in recent time. Activision themselves commented that “Guitar Hero probably didn’t receive the amount of nurturing and care that it needed to maintain that position”, despite the fact that it was able to turn over 1 billion dollars in profit.

Guitar Hero was a video game that targeted music, and allowed a player to experience the situation of being in a band without having proper instrumental knowledge. It featured a simulation of a band performance, while allowing the person playing it to perform a selection of songs with a specially designed guitar.

Despite the franchise effectively filling the musical hole that was missing in the gaming industry, Activision was criticised for over saturating the market with too frequent releases. As well as this, the releases were not of such a great quality that they would require regular purchasing, but they were merely existing for the sake of existing.

However, despite the faults, Tippl noted in a conference that “clearly, consumers still have a lot of love for the brand” and that they intend on reinventing the brand before returning.

The efforts to maintain the musical permissions that allow the music to be put into the games are commendable, given the difficulty in doing so, and one can only hope that Activision will respond to their mistakes and produce a better market for the Guitar Hero franchise.

Climate Change Creating Anxiety Among Children

Child learning with the assistance of his teacher

Climate change is one of the biggest predicaments addressed specifically by the Australian Government, with many new regulations and taxes being introduced to accompany the battle. Climate change is also not foreign to the education system, starting from the young age of primary school. However, psychologists and scientists believe that confronting children with the prospect of climate change is alarming them.

Climate change is taught via recourse material provided by the government, that states that climate change will being “devastating disasters”, which Australian National University’s Centre for the Public Awareness of Science director Dr Sue Stocklmayer believes is taught as a “Doomsday scenarios with no way out”.

The prospect of is confronting to many people, as the subject of climate change is political and should be treated carefully. Rather than “presenting scary scenarios”, child psychologist Kimberley O’Brien believes that the system should “should stick to the facts”, which Psychologist Michael Carr-Gregg adds involves presenting “both sides”.

“When you repeat things over and over to young people who don’t have the cognitive maturity and emotional maturity to process this stuff, you end up creating unnecessary anxiety” he adds.

However, while no comment was addressed as to whether it will be changed or not, Federal Schools Minister Peter Garrett claims that the subject won’t be withdrawn from the education system, despite having an anonymous teacher quote that “Students are being bombarded from all sides about climate change”.

Downloading Music: Awful or Average?

Acceptable or Evil?

Illegally downloading music, for many a teen and even many adults has become an everyday movement similar to borrowing books from the library or lending clothes to our friends, but can it really be accepted as such a normality for everyone? Certainly the musicians who have spent months putting together tunes and lyrics, coming up with compositions, titles, beats and images, these people would have to disagree, and this is something we are all very sure of. So why do we do it?

The reasoning behind downloading music illegally is often quite simple; it’s easy, it’s free and everyone else is doing it. If you look at it this way, downloading music is completely acceptable, but that’s not all there is to the story. Did you know the latest video clip made by The Grates cost them around $50,000? Imagine each CD they sold cost $20, take away some for managerial costs, label costs, resale costs, packaging costs and shipping costs and you’ll end up with the band earning around $5 per CD, after they repay their label. Yep, if you do the math that’s ten thousand CDs, just to cover the cost of one video clip. Most bands do a video clip for every song, if the Grates did this, as they plan to do, with their album of 11 songs, the video clips alone would cost $550,000. 110,000 CDs to support the videos, not mentioning recording the music and having some left over to live off.

I myself used to download music constantly, as a huge fan of music, with a small income backing my love, I saw nothing wrong with getting my music free. They’d get their money off other people, right? Wrong. Recently musicians, downloaders and other muso’s all discussed the musicians’ greatest nemesis illegal downloading on television, highlighting a key concern: To support the making of music, most musicians have to tour almost constantly, and save up that money to support them through their writing and recording phases, so they can tour again with a new album and make some more money to continue the process all over again. The account of touring was extreme weariness, musicians being burnt out and often having to leave their family and friends behind, not seeing them for weeks at a time.
The final thing that sold me was the question; if these people love music so much, why will they willingly spend their money on coffees, clothing, whatever else, and download their music for free? If they really have a love for music, the money spent would not be wasted, but put to good use.

Each time you go to download a song, just think about this, the money they’re not getting from your purchase, could have gone towards a new song, another album, but without it that won’t happen. With illegal downloading comes the death of the music industry, not to put it dramatically. How do you deal with the fact that your favourite musician may not be able to afford the same things you use every day? Don’t be swayed by the big shot musicians living in their four-storied mansions with glass walled pools and tennis courts, most of the industry is just like you and I, working for a living, wishing for a luxury.

Cool Apps: Leafsnap

Ever wondered what the species of a local tree/plant is, and have had trouble doing so? Chances are, you haven’t. However, there is now  a way to do this that can actually make the process fun!

But no one wants to look at a book all day or google the desciption of leaf structures of a particular plant in order to determine its origin, and this is why researchers from Columbia University, University of Maryland and Smithsonian University have developed an app that allows YOU to easily figure out the information about a particular plant.

How does it work?

You take a snapshot of a leaf, which is then identified by the app to find its closest match. Whatmore, the more pictures you send, the easier it is for other people to identify their trees simply from your one leaf!

Nifty, eh?

This app is free to download for Iphone and Ipad.

Tips for Young Authors (Part 1)

Young Authors

It’s not uncommon for teenagers to attempt writing a book. What is common is for teenagers to have a million-dollar idea, the ability to achieve their goal of becoming successful, but not pulling through in the end. This is saddening, as no contribution to the writing industry can be negative. There are many ways to becoming a great writer, though, and achieving your desired goal.

1. Have an idea

All good books start with an image or concept. These usually start small, but progressively build into more day after day. Cherish these thoughts, don’t let them slip, continue thinking about them.

2. Turn that idea into more ideas

Having a concept/idea is fantastic, but the majority of stories do not involve a single storyline, which otherwise can lead to a very straight-forward book. Instead, with every idea, think of many more to associate it with. Your storyline will mature and become much more respectable

3. Research the idea

Chances are, every idea has been attempted in some form or another. By looking at both successful and unsuccessful novels, you can determine what did and didn’t work for those authors, and adjust your approach accordingly.

4. Write the ideas down

While planning novels page-by-page won’t work for everyone, forgetting previous ideas can be one of the worst things you could do. It doesn’t take much to open a word document or keep a notebook around, just encase one of the brilliant ideas that you had slips your mind.

5. Seek Inspiration

Sometimes it can be hard to come up with original and interesting ideas. Don’t stress! You can find ideas almost anywhere you look. By looking at the world in different perspectives, analysing people and understanding how real plots develop, you can fit these important factors into anything that you write.

6. Fiction is YOUR creation

The beauty of writing fiction is that anything you can imagine is completely possible. This means that you decide your own limitations. In your mind, a kangaroo could become a football champion, and it’d be completely and utterly fine!

7. Understand your limits

Remember the age old questions:

Who?

* What?

* When?

* Where?

* Why?

* How?

By understanding the key points to your writing, you’ll quickly see which ideas are too farfetched to be considered.

For example: You wouldn’t expect your local neighbour living in an average society who is overcoming the experience of a death to be playing poker with the president.

8. Know your moral

By the time you finish a book, fictitious or not, you should have learnt something from it. Usually, non-fiction novels will teach you facts, while fiction offers lessons or experiences. When people finish your book, they should learn something new, and it’s up to you to teach them.

9. Understand the audience

The language you use, how you use it and some key elements in your book will change depending on your target audience. While you can generally successfully use words such as “Melancholy” and “Pugnacious” in teenage and adult orientated writing, you wouldn’t expect to use such words with those under the age of 12.

10. Length Approximation

Not every idea will be a successful series, but could be a very fine piece on it’s own. The average story length for novels are 80000 – 120000 words, which is approximately 320 – 1000 pages.

These are very simple tips, and I do hope to go into more depth soon. This is part one of the series, and please check back regularly for more tips for young authors.

Credit to: http://x-zyleeth-x.deviantart.com/ for the awesome background image!